ICarMagic Overview

iCarMagic (now iMagicLab) was founded by longtime automotive sales professional Keith Latman and internet software specialist Greg Greenhaw. Together, they saw an opportunity to architect a smarter set of tools that were easier to use and would help dealers sell more cars. Those tools would soon grow into one powerful system (iCarMagic) that provides salespeople with the most advanced use of...More»

iCarMagic (now iMagicLab) was founded by longtime automotive sales professional Keith Latman and internet software specialist Greg Greenhaw. Together, they saw an opportunity to architect a smarter set of tools that were easier to use and would help dealers sell more cars. Those tools would soon grow into one powerful system (iCarMagic) that provides salespeople with the most advanced use of technology available on the market today. Armed with this revolutionary system, sales teams can now streamline their process and manage all of their customer contacts with greater ease. Today at ICarMagic the team continues to define the next generation of customer management tools. Dealers across the country are now realizing that iCarMagic can unite their teams, connect with their customers more effectively and positively increase their bottom line.«Less