Ideal Bite Overview

The philosophy behind Ideal Bite is simple: If we all knew what we could do in the day to day to impact the planet and our communities in a positive way, we’d do it. We know from countless studies, personal experience, and common sense that negative environmental messages aren’t very helpful. We don’t want someone to tell us what’s wrong…unless we understand how we can help. As concerned as we...More»

The philosophy behind Ideal Bite is simple: If we all knew what we could do in the day to day to impact the planet and our communities in a positive way, we’d do it. We know from countless studies, personal experience, and common sense that negative environmental messages aren’t very helpful. We don’t want someone to tell us what’s wrong…unless we understand how we can help. As concerned as we are, few of us are willing to change our lifestyle for a vague “greater good.” We need more than that: a personal reason to make a change, and the knowledge and inspiration to follow through.

Ideal Bite offers bite-sized ideas for light green living – ideas for real people who lead busy lives and want to make small changes that add up to big results. Our Daily Tips cover everything from biodynamic wine to eco-pet products to organic cosmetics. The secret sauce? A spoonful of “incremental environmentalism” combined with a keeping-it-real attitude.«Less