Informative Overview

Informative is pioneering a new way of doing business, called Customer Dialogue Marketing. This new paradigm changes and vastly improves the way that brand-conscious companies interact with and relate to their customers. Customer Dialogue Marketing is founded on the principle of continuous, real-time dialogue with customers—a process in which companies listen intently to what customers are saying,...More»

Informative is pioneering a new way of doing business, called Customer Dialogue Marketing. This new paradigm changes and vastly improves the way that brand-conscious companies interact with and relate to their customers. Customer Dialogue Marketing is founded on the principle of continuous, real-time dialogue with customers—a process in which companies listen intently to what customers are saying, fully understand what is said and act immediately to address customer concerns. Our Customer Dialogue Solutions do just that, combining the insight of candid conversation with the speed, precision, economy and mass reach of our patented web-based software technology. From one customer to millions, Informative's solutions foster intimacy, community and responsiveness on a scale that's never been possible before.

Informative was acquired by Satmetrix in September 2007.«Less