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Integrated Media Measurement Overview
Integrated Media Measurement is a new integrated media measurement system that links media exposure to consumer action. Using a digital monitoring system based on open-architecture cell phones, IMeasure tracks media 24/7—including media that other research companies can't accurately measure: Television viewing outside the home Time-shifted and on-demand viewing; Mobile device viewing and...More»
Integrated Media Measurement is a new integrated media measurement system that links media exposure to consumer action. Using a digital monitoring system based on open-architecture cell phones, IMeasure tracks media 24/7—including media that other research companies can't accurately measure: Television viewing outside the home Time-shifted and on-demand viewing; Mobile device viewing and listening; Radio; DVDs, audio CDs and video games; Outdoor ; Theatrical films, live concerts and sporting events; Cell phone videos and games«Less
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| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 01/24/2008 | Series C | 25M | Unknown |
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