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0 Arbitron Acquires Technology, Assets, and Intellectual Property of Integrated Media Measurement, Inc.

COLUMBIA, Md., June 21 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) announced today it has acquired the technology portfolio, patents, and...

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0 The trouble with offering an integrated TV and Internet marketing campaign

Integrated Media Measurement Inc. did a survey, to understand the viewing habits of people who also surf the Internet at the same time. First some key...

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0 Weekly Wrapup: Obama Inauguration on the Web

In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we take a special look at how President Obama's...

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0 The Older You Are, the Better You Multi-Task (If You're a Woman)

New data released by Integrated Media Measurement Inc. (IMMI) gives us insight into how men and women engage in "simultaneous media use" - that is,...

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3 TV content consumption online hits 20%

A new report from Integrated Media Measurement has found that 20% of all television viewers are watching some primetime network television online....

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