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0 The trouble with offering an integrated TV and Internet marketing campaign

Integrated Media Measurement Inc. did a survey, to understand the viewing habits of people who also surf the Internet at the same time. First some key...

  • Submitted by: VentureBeat Profiles
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0 Weekly Wrapup: Obama Inauguration on the Web

In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we take a special look at how President Obama's...

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0 The Older You Are, the Better You Multi-Task (If You're a Woman)

New data released by Integrated Media Measurement Inc. (IMMI) gives us insight into how men and women engage in "simultaneous media use" - that is,...

  • Submitted by: VentureBeat Profiles
  • Comments: 0
3 TV content consumption online hits 20%

A new report from Integrated Media Measurement has found that 20% of all television viewers are watching some primetime network television online....

  • Submitted by: VentureBeat Profiles
  • Comments: 0
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