Inveni empowers users to aggregate their product and service ratings they have made across the Internet to quickly build deep, rich profiles of their tastes. Starting in the media categories of movies and television users will be able to share their taste profile information with friends and other services online. We will use that data, along with our unique crowd-refined recommendation engine, to provide highly-targeted advertising while simultaneously providing consumers with a compelling personalized service for discovery and sharing, built on extremely-personalized recommendations and streamlined word of mouth.
Inveni will become the premier provider of highly targeted consumer data for advertising online. We will do this by flipping the current consumer data model upside down, allowing the user to be in control of their information. Inveni intends to help drive the personalization revolution that will be Web 3.0.