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Ironstar Helsinki Overview
Ironstar Helsinki is the first company in the world to have successfully launched a cross-platform game that allows branded virtual goods in both online and mobile environments (pimp-up your avatar with cool clothes, find friends, make friends, invite friends and play with friends).
Ironstar has adapted the proven, scalable and diversified virtual goods business model to MoiPal, Ironstar’s...More»
Ironstar Helsinki is the first company in the world to have successfully launched a cross-platform game that allows branded virtual goods in both online and mobile environments (pimp-up your avatar with cool clothes, find friends, make friends, invite friends and play with friends).
Ironstar has adapted the proven, scalable and diversified virtual goods business model to MoiPal, Ironstar’s social gaming world. Some points on the virtual goods market:
* Gartner predicts that by 2011, 80% of Fortune 500 companies will have a presence in virtual worlds.
* Virtual goods market size USD 2.7 billion in 2007, estimated to be USD 10.3 billion by 2012.
* All leading virtual worlds have virtual goods as their main business model.
* Improving technologies and increasing adoption by major brands driving growth.
* Virtual Worlds are increasingly important for marketing and CRM.«Less
Key People
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Products
| Name: | MoiPal |
| Product URL: | http://www.moipal.com/ |
| Description: | MoiPal - Social Gaming World MoiPal contains a virtual world where people can play games, have fun and interact with other players on both mobile and PC. Your own Pal In MoiPal, the avatar is called the Pal. The Pal is a friend you create on the Internet and lives in your phone. You can play fun games with the Pal, take care of the Pal and train the Pal skills in hobbies like Gardening, Karate and Nordic walking. Pal goes adventuring Besides playing games with the Pal, who is your virtual agent that you send on missions into the Pal City, to adventure, explore new locations and meet other Pals. After a few hours, the Pal comes back and gives you a report on what happened in the city. The Pal may have discovered a new location in the world, found interesting objects or met new Pals. The Pals create a 24/7 running virtual world, where actions and events happen even when the users are asleep. Branded Virtual Goods Ironstar Helsinki brought in several branded virtual goods to MoiPal on day one with partners like Warner Music with My Chemical Romance, EMI with Lovex and Tea and Universal Music with Tokio Hotel and Retropop. MoiPal has provided several test-cases of user self-expression in virtual worlds through branded virtual items. |
| Screenshots: |
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User Opinions
Bulls vs. Bears (2)
| Bullish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Clean interface, branded items will bring revenue |
lea33 11/03/2008 |
  |
100% 1 vote 1 0% 0 |
| Bearish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Lots of competitors |
saf1999 11/03/2008 |
|
100% 1 vote 1 0% 0 |
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| Alexa Rank: | 2431358 |  |
2131901 |
| Yahoo Search Results: | 17,300 | ||
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