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Key People

Board of Directors

Jeff Crowe

Jeff joined Norwest Venture Partners in 2004 and focuses on seed and mid stage investments in software, Internet, and consumer arenas. He currently serves on the board of deCarta, Jigsaw, Lending Club, Nano-Tex, Tuvox, Turn and Wallop. Jeff is responsible for NVP's investment in 5 Square Systems and is actively involved with Cast Iron Systems. Prior to Norwest, Jeff served as President, COO and board member of DoveBid, Inc., a privately held business auction firm, which expanded during his tenure via internal growth and acquisition from a $10M revenue run rate to a $120M revenue run rate with 400 employees.

Tom Peterson

Tom Peterson is a veteran early-stage technology investor who has been with El Dorado Ventures (www.eldorado.com) since 1986. He focuses on early-stage investments in software, service and communications companies. Tom joined El Dorado from Union Venture Corp., the venture capital arm of Union Bank of California, where he was an Investment Officer. Prior to joining Union Venture, Tom held engineering and management positions with Hewlett-Packard and General Electric. Tom received a Bachelor's degree in Electrical Engineering from Iowa State University and an MBA from the UCLA Anderson School of Management. Tom is on the board of Blaze DFM, Ecast, Jigsaw Data, SkinStore.com, Strix Systems, and Edgewater Networks.

James Casella

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Tom Ball

Thomas Ball joined Austin Ventures in 2005 and focuses on software investing. Most recently, Tom was CEO and co-founder of Openfield Technologies. Prior to the merger of Openfield with Razorgator, Tom was instrumental in transforming an entire industry's technology infrastructure. He also played a key role in securing partnership deals including Yahoo, MSN, eBay, and Knight Ridder. Prior to Openfield, Tom was the Chairman, CEO and Founder of eCoupons (acquired by Lifeminders, NASDAQ: LFMN). Tom also has experience in private equity investing and strategy consulting from his time as a Principal at Discovery Capital and as an Engagement Manager at Mitchell Madison Group. Tom received an MBA from the Stanford University Graduate School of Business and a BS in Finance with honors from the University of Florida.

Jeffrey Crowe

Jeff joined Norwest Venture Partners in 2004 and focuses on seed and mid stage investments in the software, Internet, and consumer arenas. He currently serves on the board of 5square Systems, an ASP provider of front-office solutions to the automotive industry; Jigsaw, an online business contact marketplace; deCarta, a provider of location-based solutions for Internet, wireless and in-vehicle platforms; Tuvox, an enterprise software vendor for speech applications; and Nano-Tex, which develops and markets nanotechnology-based treatments for apparel and home furnishings. Jeff is also actively involved with Cast Iron Systems, a supplier of application integration appliances.

Prior to Norwest, Jeff served as President, COO and board member of DoveBid, Inc., a privately held business auction firm, which expanded during his tenure via internal growth and acquisition from a $10M revenue run rate to a $120M revenue run rate with 400 employees.

From 1990 to 1999, Jeff was co-founder, President, CEO and Board member of Edify Corporation, a venture backed enterprise software company focused on voice and internet e-commerce platforms and applications. Jeff was responsible for all strategic and operational activities at Edify as the company went from start-up in 1990 to $80M in revenue and 400 employees. Edify held its IPO in 1996 and was sold to S1 Corporation in 1999.

Previously, Jeff worked at ROLM Corporation, IBM and Siemens in marketing and general management. Jeff led the marketing for the voice messaging division within ROLM, which grew from startup to $50M in revenue. Jeff currently serves on the boards of non-profit organizations TheatreWorks and Parents Leadership Institute.

Jeff holds an MBA from Stanford Graduate School of Business, where he was an Arjay Miller Scholar, and a BA in History, summa cum laude, from Dartmouth College.

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