As a former turnaround CEO in the commercial printing industry, Vitaly Golomb realized there was room in this transitioning, one hundred and sixty billion dollar market for a SAAS-based ecommerce and project management web-to-print hosting service. With a companion portal that provides inexpensive on-demand Digital Asset Management capabilities, Keen Systems is poised to take significant market share with its much needed enabling technology. The printing industry is going through a major transition — from the traditional direct sales model to e-commerce. Keen is an easy-to-use, zero-maintenance hosted service that lets printing companies sell online, accept and inspect files, and manage all customer communication, billing, scheduling and shipping. This subscription-based, on-demand service helps reduce costs and increase efficiency, while enabling printing companies to improve relationships with existing customers and attract new ones.