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The social media marketing revolution becomes an evolution
The trend spotters and the marketing guru’s promised the social media marketing revolution.
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The reasons why you sell and close deals in B2B
Ever wondered why B2B salespeople win sales?
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Social media marketing misses big time: The iPhone failure
Social media marketing
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Blogging is like cooking for your family - everyday
Everyday or several times a week a blog post needs to be written.
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Stop looking on LinkedIn, Facebook, Twitter for leads - look on your B2B website
Social Media
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Social media forces Marketing to learn from Sales
Marketing has the long tradition of speaking to the audience:
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The product marketing name is Nobody – thus nobody will find it
If your solution hasn’t got a well defined and widely recognized product marketing name then you have a serious problem.
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Online advertising and email marketing are out – Content marketing is in
In times when:
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It is no secret that secrets spread faster than news
Leaking secrets for spreading the news
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Don’t sell during this recession: educate, inform and learn
Currently due to the recession:
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At the end of the recession tunnel there is a decision point
During a recession every company and every decision maker will cut on costs thus buying less services or products.
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The most important job: Getting invoices paid
Due to this recession, most of your customers are delaying their payments as much as they can.
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The recipe of marketing success with social media
Although Mack Collier has an interview with Sandy Carter of IBM concerning “The Recipe for Marketing Success with Social Media“, we dare to state...
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Marketers need to motivate the influencers and decision takers
The job of a marketer is to motivate
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The nurturing after a free trial for email marketing
We signed up for a free trial of a few email marketing web services in order to learn about the quality of service, ease of use and to learn.
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The Entrepreneur vs The Venture Capitalist Paid Job Man
Bernard Lunn of ReadWriteWeb presents a top 10 checklist for knowing if You are Really an Entrepreneur.
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Managing marketing is more complex than playing the accordion
Scott Brinker (Chief Marketing Technologist – CTO of ion interactive) remarks that marketing automation has increased marketing management...
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Measurable Marketing has become the Holy Grail
As markets shrink and demand is becoming less, your marketing budget need to be spend more carefully than ever.
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Email marketing is not a sustainable model
Currently in business to business email marketing seems the best thing to do during this recession as it has a low cost to operate and can generate...
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Market research is as accurate as a coin flip (at best!)
Market research is important in order to know what people want, desire or believe needing.
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