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Lookery Overview
Lookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate
Lookery once provided demographic marketing services in and around social networks. We’re working to fix the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. We make it safe and easy for social networks to distribute their data as...More»
Lookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate
Lookery once provided demographic marketing services in and around social networks. We’re working to fix the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. We make it safe and easy for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 02/2008 | Seed | 1M | Unknown |
Products
No product information added yet. Add product information.
Competitors
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Profile
OpinionsRelated Companies
Page Information
08/28/2009 04:12PM by excellentchoice
User Opinions
Bulls vs. Bears (7)
| Bullish Opinions (5) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Unique model, low cost structure |
kpieper 10/03/2008 |
  |
100% 1 vote 1 0% 0 |
|
They already hit 1 billion impressions by 3/08, is definitely gaining traction
1 comment
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|
applekid 03/22/2008 |
|
100% 5 votes 5 0% 0 |
Where is this stat from?
|
patgriffin9 | 10/02/2008 | |
|
solving a major economic problem for social networks |
startupman 07/07/2008 |
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100% 1 vote 1 0% 0 |
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There are lots of opportunities around monetizing social networks |
jenny 05/09/2008 |
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100% 5 votes 5 0% 0 |
|
They have an impressive set of seed/angel investors |
dude 02/24/2008 |
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100% 5 votes 5 0% 0 |
| Bearish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Engineers at the core. Probably good technology, but unable to find and stick to a business model. |
kpieper 06/27/2009 |
|
100% 1 vote 1 0% 0 |
|
confusing to use, min spend is too high |
jpaine 09/05/2008 |
|
100% 1 vote 1 0% 0 |
Discussions (1)
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Got a e-mail from the CEO today.
- Started by: excellentchoice
- Date: Aug 28, 2009
- Comments: 0
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| Alexa Rank: | 154334 |  |
59153 |
| Yahoo Search Results: | 177,000 | ||
News & Blogs
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Adknowledge buys Super Rewards, expands to virtual goods advertising
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Lookery's Scott Rafer: Advice in the Aftermath
Nov 7, 2009 - 0 comments
Advertising And User-Targeting Network Lookery Heads To The Deadpool
Aug 21, 2009 - 0 comments
“Database analyst Curt Monash told Computerworld that the study just reinforced his belief that…”
Apr 14, 2009 - 0 comments
Lookery’s Data: Always User-Reported
Mar 26, 2009 - 0 comments
Lookery on Twitter
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Got a e-mail from the CEO today.
Aug 28, 2009 - 0 comments
Lookery is closed for business. http://rafer.tumblr.com/post/168541483/lookeryupdate
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