Lookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate
Lookery once provided demographic marketing services in and around social networks. We’re working to fix the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. We make it safe and easy for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 02/01/08 | Seed | 1M | InRoads Capital Partners, Cap Ventures, New Enterprise Associates, TAG, HT Ventures, Charles River Ventures, Tech Coast Angels, YCombinator, Elwin Capital Partners | Unknown |
People
Claire Herminjard (Sales / Business Development)
Rex Dixon (Publisher Relations)
Dave Cancel (CTO)
David Cancel (CEO & Founder)
Todd Sawicki (VP of Marketing)
Competitors
PeerSet:
Peerset, the science of infinite connections, is an advertising data tool that generates psychographic recommendations and… See Company Profile »
BlueKai:
BlueKai's vision for enabling polite marketing was formed by our team of seasoned executives who bring… See Company Profile »
Sometrics:
What is Sometrics? Sometrics helps publishers monetize and market free-to-play online games and interactive entertainment with… See Company Profile »
SplashCast:
"SplashCast is a leader in marketing solutions for brands and media companies seeking to reach teens… See Company Profile »
Cubics:
Cubics.com was the first advertising network designed specifically for Facebook. Cubics continues to be the leading… See Company Profile »
News
Adknowledge buys Super Rewards, expands to virtual goods advertising
July 22, 2009 8:32 am
Super Rewards, an Web advertising company that offers points or other rewards to Web users who sign up for services,… Continue reading ⟩
Adknowledge acquires Miva's media division for $11.6M
March 16, 2009 10:42 pm
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Pay-per-click ad network Adknowledge announced last week that it bought… Continue reading ⟩
Lookery refocuses on its paid ad targeting business
February 24, 2009 6:31 pm
Lookery has gone from selling ads on Facebook applications to selling anonymized user data so online publishers and advertisers can… Continue reading ⟩