M-Factor provides marketers with state-of–the-art technology to boost marketing efficiency. The M3 software service features forward-looking optimization and simulation engines specifically engineered to increase ROI. Whether used during critical planning periods or when dynamically course-correcting during the year, M3 enables marketers to make smarter, faster decisions every day. Marketers are under great pressure to increase the return on their investments. Although analytical marketing can deliver huge returns, when it is implemented with ad-hoc or manual processes, the results are often less than desired. Accomplish brand planning and analysis in minutes to hours, instead of days, weeks or months. Find optimal marketing plans that improve marketing ROI by 15 points or more. With M3, you can create marketing plans in a fraction of the time it takes with other software or Excel. In addition, you can evaluate the full P&L effects of those plans in seconds. This productivity

Financials

Date Type Amount Investors Valuation
06/14/07 Series C 10.1M Unknown

People

Chris Newton (Vp of Marketing)

Mike Dorgan (VP of Business Development)

David Gearhart (VP Sales)

Alex Petrov (Board Member)

View more details about all 18 people at M-Factor

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