Marketo provides sophisticated yet easy on-demand marketing software that helps mid-market and enterprise B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities – including email marketing, lead nurturing, lead scoring and landing page optimization – to help marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.
(Source: Marketo)
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 10/01/06 | Series A | Unknown | InterWest Partners | Unknown |
| 08/12/08 | Series B | 8M | Storm Ventures, InterWest Partners | Unknown |
| 11/01/10 | Series B | 25M | Institutional Venture Partners | Unknown |
| View more financial info about Marketo | ||||
People
Jon Miller (Operations Director)
David Morandi (Chief Technology Officer)
Frances Evensen (VP Sales and Customer Success)
Bruce Cleveland (Board Member)
Doug Pepper (Board Member)
Competitors
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Manticore Technology:
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