Marketo provides sophisticated yet easy on-demand marketing software that helps mid-market and enterprise B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities – including email marketing, lead nurturing, lead scoring and landing page optimization – to help marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.

(Source: Marketo)

Financials

Date Type Amount Investors Valuation
10/01/06 Series A Unknown InterWest Partners Unknown
08/12/08 Series B 8M Storm Ventures, InterWest Partners Unknown
11/01/10 Series B 25M Institutional Venture Partners Unknown
View more financial info about Marketo

People

Jon Miller (Operations Director)

David Morandi (Chief Technology Officer)

Frances Evensen (VP Sales and Customer Success)

Bruce Cleveland (Board Member)

Doug Pepper (Board Member)

View more details about all 7 people at Marketo

Competitors

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eTrigue: eTrigue is a 3rd generation on-demand Marketing and Sales Automation platform that helps sales teams identify… See Company Profile »
Pardot: Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients… See Company Profile »
Manticore Technology: Manticore Technology is a leading provider of SaaS Marketing Automation / Demand Generation software. Among the… See Company Profile »

View more details about all 8 competitors

News

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June 18, 2013 4:00 am

Sept. 9 - 10, 2013 San Francisco, CA Early Bird Tickets on Sale Enterprise cloud-backup provider Zetta.net has raised $8… Continue reading ⟩

BrightEdge closes $42.8M to guide marketers through dark seas of data

June 11, 2013 3:00 pm

July 9-10, 2013 San Francisco, CA Tickets On Sale Now Yet another big data-meets-marketing startup has hauled in a hefty… Continue reading ⟩

Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once

June 3, 2013 9:26 pm

The pivot strikes again. Five months ago, Segment.io‘s business just wasn’t getting traction. But an open-source library the team had… Continue reading ⟩