MarketTools Overview
MarketTools is focused on Internet based, technology enabled, full service marketing research. We specialize in standardized primary marketing research—concept testing, product testing, sorts (alternative tests), advertising research, trackers and other tests listed in the Products section of this web site. Our Company is focused on Internet based, technology enabled, full service marketing...More»
MarketTools is focused on Internet based, technology enabled, full service marketing research. We specialize in standardized primary marketing research—concept testing, product testing, sorts (alternative tests), advertising research, trackers and other tests listed in the Products section of this web site. Our Company is focused on Internet based, technology enabled, full service marketing research. We specialize in standardized primary marketing research—concept testing, product testing, sorts (alternative tests), advertising research, trackers and other tests listed in the Products section of this web site. We help our clients do a better job developing brilliant new products, introducing successful line extensions and flankers, improving existing product offerings, and optimizing all elements of their marketing mix (for example, name, package, pricing, advertising).«Less
Key People
Management
- John Ouren, Division EVP & GM
- Pamela Kramer, CMO
- Rob Schneider, EVP Product Development
- David Biernbaum, VP Sales
- Bud Werner, VP Marketing
- Charles Pearson, SVP Sales
- Beth Rounds, SVP Business Development
- Dan Peterson, SVP Sales
- Mark Frost, Division EVP & GM
- Scott Arnold, COO
- Ann O'Neill, VP Sales
- James Wandrey, CFO
- Dyna Boen, VP Sales & Marketing
- Chris Greener, Chief Technologist
- Amal Johnson, CEO
- Jeff Greenberg, President of Operations
- Ron Mester, VP Sales & Marketing
- Brett Powell, SVP Sales
- Michael Conklin, VP Advanced Technologies
- Diane Rafferty Jordan, SVP Customer Operations
- David Arrigoni, SVP Sales
- Chris Baer, VP Human Resources
- Jim O'Hara, VP Sales
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 04/04/2008 | Series E | 23M | Unknown |
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