Med-Vantage is a health informatics company that delivers management consulting services, and builds business intelligence solutions for health plans in consumer directed healthcare, pay-for-performance, and physician quality and efficiency measurement. We have worked with multiple health plans in designing practical, pay-for-performance incentive programs and decision support platforms that track and report provider and member compliance with evidence-based measures and efficiency metrics based on administrative data. Med-Vantage has achieved a remarkable record of helping healthcare technology companies launch new consumer decision support products. For example, we have designed high value features for physician portal and patient registry systems of leading healthcare IT vendors. We have been retained by healthcare IT vendors to assess market opportunities and validate sales potential of new products.