We were there when it all began- the eCommerce promise of an endless variety of goods, available from anywhere at anytime. But with that promise came the commerce industry’s newest paradox. With endless variety comes overwhelming choice. Millions of available models, sizes and colors mean that while your ‘perfect product’ is only a few clicks away- it’s virtually impossible to locate amidst so many options. We recognized early on that shoppers want the freedom of choice without the burden of having to sort through every available option. And so, over a decade ago, we at Mercado developed the first search engine focused on eCommerce.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 12/14/06 | Series D | 11.5M | Petra Capital Partners, Intellectual Property Fund, Kaistar Lighting, Temasek, The Group Accueil, Ironwood Capital Connecticut, High Line Venture Partners, Connecticut Growth Fund, Itochu Ventures, Qualcomm Inc., IQE, Carnuel Grub Partners, Revel Partners, Austin Venture | Unknown |
People
Yaron Dycian (Director of Marketing)
John Sliney (VP Marketing)
Ofer Milstein (VP Marketing & Product Management)
Corey Leibow (VP Sales)
David Mungenast (Director of Sales)
Competitors
Magento:
An experienced player in the eCommerce industry that has been leveraging the power of Open Source… See Company Profile »
Delivery Agent:
Delivery Agent is the leader in shopping enabled entertainment and measurement for television shows, movies, sports,… See Company Profile »
News
Foreign hot spots for venture investment: China, India and … Brazil?
May 20, 2008 7:10 am
For almost two centuries, Central and South America have become synonymous with economic paralysis. Economic growth has been limited by… Continue reading ⟩
E-commerce search company, Mercado, raises $11M
December 15, 2006 12:02 pm
Mercado Software, a Pleasanton company that provides e-commerce search technology, said it has raised $11.5 million in a third round… Continue reading ⟩