MOAT is a marketplace of advertising talent for brands, balancing both the art and science of successful advertising.
THE ART
We are going back to basics where good ideas and creative concepts are the root of great advertising. Algorithms certainly have a place in the ecosystem, but talented creative folks drive great ad campaigns. On the MOAT platform, brands seamlessly collaborate with their creative agencies as well as our independent marketplace to generate a diverse set of campaign concepts.
THE SCIENCE
Once you have a good selection of concepts, the science kicks in. MOAT provides an integrated testing environment to hone your message and objectively find the best ads matched to the right audience. The platform provides a feedback loop to all participants and a built-in iteration framework that enables complete flexibility to incorporate new learnings – sometimes a campaign needs more art and other times it needs more science.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 04/01/12 | Series B | 12M | Mayfield Fund | Unknown |