ModCloth started as an outlet for a teenage “thrifter.” Susan Gregg-Koger spent weekends and summers in high school thrift-store shopping with friends and found herself unable to pass up a great find in any size. Susan’s closet was soon full of vintage wares she could not wear.

With the help of her boyfriend (now husband) Eric Koger, Susan turned thrifting into a modest money-making hobby by launching a website in 2002. She had a sale the first day.

Six years later, Susan and Eric turned ModCloth into a career. Susan searches the world for small designers and unique pieces that fit her customers’ discriminating tastes. Eric runs the business, using his web expertise to rocket ModCloth to the top of Google searches for numerous hot keywords.


Date Type Amount Investors Valuation
05/01/12 Other 25M Norwest Venture Partners Unknown


Susan Gregg Koger (Founder & Creative Officer)

Eric Koger (Executive Officer)

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