My Goodness Overview

Inventing the world’s best recovery drink.

Stuart Jeffreys, an elite cyclist, was aware of the importance of recovering fast after training. His goal was simple; to beat post-training fatigue and stiffness so he could train again sooner. Fed up with mixing and drinking foul tasting powdered products he decided to take matters into his own hands.

With real food ingredients - milk, fruit,...More»

Inventing the world’s best recovery drink.

Stuart Jeffreys, an elite cyclist, was aware of the importance of recovering fast after training. His goal was simple; to beat post-training fatigue and stiffness so he could train again sooner. Fed up with mixing and drinking foul tasting powdered products he decided to take matters into his own hands.

With real food ingredients - milk, fruit, vitamin and minerals - he created a tasty formula that delivered the optimum ratio of carbohydrate to protein. Stuart blended it, bottled it and used it for his own sport. It wasn’t long before fellow athletes took note and asked for samples. Enjoying the easy, mild flavours they finished their bottles, recovered faster and placed orders for more.«Less