MyLikes is a word-of-mouth advertising platform that connects the long-tail of Influencers on the web to advertisers. Influencers choose to write and recommend Sponsored Likes to their audience through their blog, website or Twitter account. Influencers earn money for themselves or a charity of their choice whenever there is a click from a Sponsored Like to the advertiser’s website.
Sponsored Likes are based on the simple principle that the influencer is the expert when it comes to understanding their audience. Influencers can tailor the Sponsored Like to speak to their audience leading to higher click through rates and superior quality leads for the advertiser. To promote transparency, all influencers have a profile page on MyLikes where all their Likes (some of which maybe Sponsored) along with comments are showcased.