MyShape started as a conversation around a kitchen table in September 2004. As the number of participants grew, more chairs were added around the table. Soon there was no more room at that table, and MyShape was established as a company.
The idea germinated in response to a problem shared by women of all ages and sizes: finding clothes that fit well, flatter our body shapes, and match our personal preferences. We all deserve great clothing in wonderful, exquisite textiles and designs that celebrate our body shapes.
The idea has been realized at MyShape.com, an online personalized shopping experience created for you. Your “store” (known as your Personal Shop) is where you’ll find clothing matched to your measurements, your body shape and your preferences.
Our wish is to make shopping simple for you.