NeoEdge has become the de facto technology leader in ad-enabling casual games. Through partnerships with Yahoo, Lycos and other major portals, we have been identified as the industry’s leading technology provider. Each year, consumers worldwide spend over 90 billion hours playing casual games. In the U.S. alone, consumers spend over 30 billion hours on casual games, more than on all social networking or video sharing websites. The vast majority of these hours are un-monetized or under-monetized.
Efficiency is one key to developing a successful business model that takes casual game out of the backwater, where only a few generate significant revenue, and into the modern era where all game play is monetized. NeoEdge has developed the first efficient way to unlock the value in these tens of billions of hours of casual game play by inserting advertising, analytics, social networking and community features into games.