Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. With high-quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. Formed by the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, we’re a “start-up” with more than ten years of experience in delivering innovative solutions to clients.
Nielsen gives clients a more complete view of their markets and a better understanding of consumers through combined insights, experiences, knowledge, market intelligence and advanced technologies. As the borders between online and offline media and commerce blur, Nielsen Online services deliver an important piece of Nielsen’s integrated offering.