eeking out the people who create the unusual, the inspired and just plain ‘out there’. That’s what is all about. So how did it all begin?

Hunting out the great and the original is second nature to founders Holly Tucker and Sophie Cornish, and it led them to have a sparkly idea back in 2006: to create a place where you could find all those charming, unique and carefully-made things that you sometimes stumble across in cool urban markets, village fairs and tucked-away boutiques. A place that was quick and easy to get to, where shopping was simple and fun, and where you could always find the most inspirational and wonderful things.

But that’s not all. Every single one of them would be designed, made or selected by an independent small business. A creative and wonderfully talented small business whose passion for quality, innovation and style shone through in every little detail.


Date Type Amount Investors Valuation
08/01/10 Series C 11.9M Index Ventures, Greylock Partners Unknown



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