Offermatica Overview

Offermatica provides on-demand marketing solutions that allow consumer brands, direct marketers and advertising agencies to slash customer acquisition costs by optimizing online campaigns. Offermatica enables diverse companies like Monster.com, ELOAN, Intuit, ESPN, Circuit City, Polo.com, Timberland, Sharper Image, Verisign, CNET and Forbes.com to dramatically increase the revenue from their...More»

Offermatica provides on-demand marketing solutions that allow consumer brands, direct marketers and advertising agencies to slash customer acquisition costs by optimizing online campaigns. Offermatica enables diverse companies like Monster.com, ELOAN, Intuit, ESPN, Circuit City, Polo.com, Timberland, Sharper Image, Verisign, CNET and Forbes.com to dramatically increase the revenue from their online ads, onsite merchandising, email campaigns, PPC listings, etc. Marketers can now change key site elements— pricing, promotions and positioning—across multiple pages to support advertising and online business strategies. Offermatica's hosted solution tests consumer response to real-time changes in site content, allowing interactive marketers to quickly identify the best offer to increase revenue.

Offermatica was acquired by Omniture (NASDAQ: OMTR) in September 2007«Less