Key People
Management
Joshua Baer, Founder
Joshua Baer has been working to empower consumers on the Internet and improve email marketing best practices for more than a decade. In 1996 Baer founded SKYLIST, one of the first email marketing companies, in his college dorm room. In 1998 he co-authored RFC 2369, a technical standard for unsubscribe that has been adopted by Google, Microsoft and Yahoo.
Baer first conceived of OtherInbox as a solution to his own email management problems. He soon realized that it was also an opportunity to address many of the pains of email marketing while still protecting the consumer’s privacy.
Baer holds Computer Science and Information Decision Systems degrees from Carnegie Mellon University and lives in Austin, TX with his wife and daughter.
Board of Directors
Matt Keiser
Prior to founding LiveIntent, Matthew Keiser co-founded and served as the President of Datran Media, where he is still an active board member. In this role, Matt architected EO.com and Datran System, the underlying technology for Datran Media's suite of performance marketing and audience measurement solutions. Matt is also the co-founder of Perky Jerky, the worlds first performance enhancing meat snack. Prior to Datran Media, Matt was the SVP of Traffix, Inc., a public interactive media marketing company. While at Traffix, he led marketing and technology initiatives which helped transform the offline direct marketing company into an online direct marketing company. Matt dedicates a portion of his time as a proud board member of Hoop-A-Paluza, Inc., a nonprofit that raises money for kids with health problems or who have been abused or neglected, www.hoopapaluza.org. He is also a member of the advisory council of the board of trustees of the Rosenbach Museum and Library. He received his Bachelor's Degree from the University of Pennsylvania in 1994 and is a Member of YPO (the Young President's Organization), Metro New York Chapter.
News & Blogs
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Gmail Gets Smart Labels to Help Filter Messages and Fight Email Overload
Mar 9, 2011 - 0 comments
A Step Toward Inbox Zero: Email That Self Destructs
Feb 25, 2011 - 0 comments
Facebook's "Not Email": Simpler, Stickier & Bound for Success
Nov 15, 2010 - 0 comments
Why No Love for the Universal Inbox?
Feb 19, 2010 - 0 comments
Never Mind the Valley: Here's Austin
Jan 19, 2010 - 0 comments
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