The Overlay.TV platform allows viewers to interact with online video, and enables content owners and distributors to monetize their video assets. As video streams from its original location, such as leading video sharing sites, viewers are able to opt-in to receive “overlays” which provide contextual information about the content being viewed. The overlay technology allows any image in a video to be ‘hyper-enabled’ and allows a viewer to click on the image, right in the video, and take any number of desired actions that are directly associated with the context of the image being viewed.
The overlays can be embedded in external web pages, online shops, blogs and social network profiles. The simplicity and elegance of the Overlay.TV technology means that anyone posting video content will have a tool to add contextual information directly onto the video content – no pre-roll, no post-roll, no banners, and no changes to the video at all.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 01/01/08 | Series A | 4.6M | Gemini Israel Venture Funds | Unknown |