OwnerIQ operates a network of channel-focused websites to help consumers easily find and store must have self-support product information. The Network’s audience of actively engaged consumers is growing rapidly. The company pioneered the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own.

Ownership Targeting takes the guesswork out of identifying likely purchasers and enables advertisers to influence consumers throughout a product’s ownership lifecycle. Founded in August 2006, OwnerIQ is based in Boston and is led by a proven management team of online media professionals.

Financials

Date Type Amount Investors Valuation
01/01/09 Series B 6M Atlas Venture, Egan-Managed Capital, Massachusetts Technology Development Corp. Unknown
06/01/11 Other 7M Longworth Venture Partners Unknown
07/01/12 Series E 7.5M Longworth Venture Partners, Kepha Partners Unknown

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