Color accounts for up to 85% of the reason a product is bought. The significance of color is much higher in online shopping where only the visual sense is employed. Online retailers do not offer effective ‘Shop by Color’ tools – this is the gap that Paletly seeks to fill.
Paletly is an online color styling community that empowers users to discover, share and buy fashion ensembles created around color palettes.
People photograph, clip & pin inspiring images. Paletly takes this a step further – users can build fashion ensembles inspired by their favorite images. The process is simple – click on any color of the uploaded image to generate color matches from our product database. Most of Paletly’s users tend to upload celebrity images, recreate the look and shop for matching products.
Since Paletly’s launch in January 2012, it is evolving into a social shopping community using color as an aid for brand discovery and purchase.