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The advertiser’s holy grail: context, not just audience
Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action...
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From the Filings–Startup Edition
(Recent funding news based on Form D filings with the S.E.C.)
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Brandscreen Partners with Peer39 to Offer Environmental Targeting to Boost Ad Safety and Effectiveness for Brands
NEW YORK and SYDNEY, Aug. 30, 2011 /PRNewswire/ -- Starting today in the Asia Pacific region, brands and agencies are able to leverage page-level...
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MediaMath Partners with Peer39 to Offer Environmental Targeting to Boost Ad Safety and Effectiveness for Brands
NEW YORK--(BUSINESS WIRE)--MediaMath partners with Peer39; Offers Environmental Targeting, Increases Ad Safety and Effectiveness; Brands can leverage...
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Peer39 Is Now Semantically Plowing Through 47 Billion Pages A Month
Back in the day, and by that I mean six months ago, a 'Pivot' was simply known as 'a change in strategic directions'. Call it what you may today,...
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Peer39 Semantic Targeting Data Maximizes Performance and Brand Safety on the AppNexus Real-Time Ad Platform
NEW YORK, Sept. 15 /PRNewswire/ -- Peer39, the market leader in semantic advertising solutions, today announced integration of the company's semantic...
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Peer39 Releases New Dashboard for Publishers
NEW YORK--(BUSINESS WIRE)--Online semantic advertising company Peer39 (www.Peer39.com) has upgraded its semantic advertising platform interface to...
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Another $10.5M Unloads on Peer39’s Dock
Semantic ad technology provider Peer39 is announcing the closing of its Series C round to the tune of $10.5M, pushing the total amount of funding...
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Peer39: The Semantic Advertising Solution
Peer39 is a natural language processing and machine learning, Peer39’s patented algorithms understand page meaning and sentiment, and deliver the most...
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Semantic Web: Making Advertising More Relevant to Consumers
Amiad Solomon, CEO of Peer39, kicked off the Web 3.0 Conference & Expo in Santa Clara, CA on Thursday with a keynote discussing the Semantic Web and...
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Sponsor Announcement: Web 3.0 Conference
The Web 3.0 Conference & Expo is happening October 16-17, Santa Clara, CA. ReadWriteWeb is a media sponsor of the event.
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Will Natural Language Supplant Keywords In Advertising?
Powerset, the company that was acquired by Microsoft in an attempt to shore up its search, may be more lucrative than originally thought. According...
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YuMe at the AlwaysOn Summit at Stanford
Our CEO, Jayant Kadambi, was on a panel at the AlwaysOn Summit at Stanford last week, along with panelists from Revenue Science, Clickable, Tremor...
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YuMe at the AlwaysOn Summit at Stanford
Our CEO, Jayant Kadambi, was on a panel at the AlwaysOn Summit at Stanford last week, along with panelists from Revenue Science, Clickable, Tremor...
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YuMe at the AlwaysOn Summit at Stanford
Our CEO, Jayant Kadambi, was on a panel at the AlwaysOn Summit at Stanford last week, along with panelists from Revenue Science, Clickable, Tremor...
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A First Look Inside Peer39 & Its Semantic Advertising Technology
No venture capitalist’s week is complete without seeing a company in the semantic space holding steadfast to the assertion that its pre-money Round A...
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Former Tacoda exec joins ad network that can see into your very soul [Embargo Breakers]
In the middle ages there was alchemy — the fool's science of turning ordinary metals into gold. Today, there's ad targeting technology. See, it used...
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