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PeerSet Overview
Peerset, the science of infinite connections, is an advertising data tool that generates psychographic recommendations and ad placement, based on comprehensive content analysis.
Peerset's technology organically links interests, values, lifestyles and attitudes, enabling advertisers and publishers to target expanded audiences across the web.
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 02/01/2008 | Convertible Debt | Unknown | Unknown |
Products
| Name: | Peerset |
| Product URL: | http://www.peerset.com/science/ |
| Description: | Peerset finds an advertiser’s audience by understanding how constellations of interests interoperate. Peerset’s proprietary predictive targeting engine looks beyond explicitly stated interests in UGC to find consumers most likely to have a deep engagement with an advertiser’s product or service. Other targeting methods miss potential consumers by not utilizing implicit relationships between consumers’ stated interests and interests that are highly correlated with the advertisements. Peerset broadens targeting opportunities by identifying likely connections between advertisements and user profiles. Automatic option selects the best categories and segments to targets based on data from millions of users. Users are dynamically mapped to the chosen segments. Easily integrated into existing campaign creation workflow. |
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07/14/2010 08:15PM by limguine
User Opinions
Bulls vs. Bears (2)
| Bullish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Great way to tap social advertising using keywords to target "peer" groups |
kpieper 06/27/2009 |
  |
100% 1 vote 1 0% 0 |
|
Good Ideas |
imediastreams 05/08/2009 |
|
100% 1 vote 1 0% 0 |
| Bearish Opinions (0) | ||||
|---|---|---|---|---|
| Be the first to tell us why they are destined to stumble. | ||||
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| Alexa Rank: | n/a |  |
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| Yahoo Search Results: | n/a | ||
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Peerset launches ad targeting tool
Oct 13, 2009 - 0 comments
Goodbye demographic and contextual targeting
Oct 15, 2009 - 0 comments
Peerset Says Forget Demographics, Advertise by Interest
Oct 13, 2009 - 0 comments
Peerset Rolls Out Psychographic Data Tool For Advertisers And Brands
Oct 13, 2009 - 0 comments
Be Sure to Spread the Net Wide When Targeting Ads
Apr 1, 2009 - 0 comments
PeerSet on Twitter
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