Pelago’s first product is Whrrl. It’s a social network, Google maps mash-up, mobile and GPS service all in one. It’s not surprising that their founders call it a web and mobile experience for simplicity. The social network experience allows members to share opinions and knowledge about local restaurants, bars, retail stores, and hotels. These locations are then mapped onto a Google Map adjacent to the reviews. Each spot is identified with a color corresponding to the quality of its reviews. Users can choose to have the dots represent their personal reviews or the community’s. A full featured version of the site is also available on mobile, with GPS services to track your friends.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 11/01/06 | Series A | 7.4M | Curious Office Ventures, Kleiner Perkins Caufield & Byers., Trilogy Equity Partners | Unknown |
| 05/01/08 | Series B | 15M | Kleiner Perkins Caufield & Byers, T-Mobile Venture Fund, DAG Ventures, Trilogy Equity Partners, Reliance Technology Ventures, Bezos Expeditions | Unknown |
People
Bill Gossman (Board Member)
Jeff Ayars (VP Engineering)
Darren Erik Vengroff (CTO & Co-Founder)
Jon Landers (SVP of Marketing & Community)
Scott Hannan (VP of Business Development)
Competitors
Big Red Zebra:
Big Red Zebra is the name of a very useful mobile application. This program can help… See Company Profile »
Buzzd:
buzzd is the award-winning social city guide for your mobile phone. Get up-to-the-minute reviews & photos… See Company Profile »
Socialight:
Socialight lets any person, brand, or media owner create and scale local content and community apps… See Company Profile »
Loopt:
Loopt shows users where friends are located and what they are doing via detailed, interactive maps… See Company Profile »
Yelp:
Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in… See Company Profile »
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