Plan Cruncher creates a standard one-page summary of a business plan for a start-up company that is looking for external investment. You do this by choosing icons that represent some of the standard answers that a business plan must provide.

These icons fulfil the same purpose as the icons for the Creative Commons licenses – they serve as abbreviations for fairly straightforward ideas such as ‘advertising revenue model’, which are backed up by a long detailed description (in your actual business plan).