PopJewels.com enables consumers to design and purchase affordable custom jewelry by dragging and dropping beads, charms, pendants, and more onto bases. In addition to buying their designs, customers can add their items to the shop and receive fees when others purchase their creations.

Unlike other sites that feature engagement ring builders or target women 35+, PopJewels targets 13 to 34 year olds who want to have a fun experience creating affordable bracelets and necklaces for themselves or as presents for friends and family.

Competitors