Proclivity Systems’ mission is to enable companies to improve their relationships with their customers. By providing highly actionable insight into the dynamic preferences of their customers in relation to products and service offerings, Proclivity Systems’ solutions also help clients to achieve their overall business objectives.
Proclivity Systems’ central revenue optimization platform, Proclivity, provides clients a new corporate asset: the consumer behavior bank. The bank provides clients with profound knowledge about their customers’ shopping interests, purchasing likelihoods and level of expenditure for any potential offer, helping them to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue. The company’s flagship product, Proclivity Mail™, capitalizes on the consumer behavior bank’s intelligence to accurately forecast consumer purchasing behavior around targeted email campaigns.