Pug Pharm’s video game concepts are built by some of the finest veteran minds in the traditional video game industry using all of the latest features, bells, and whistles of social networking applications. The result is a completely new combination of never-before-seen gameplay elements that each harness Pug Pharm’s timeless and universal “Four C’s” principles of gaming—Communication, Collaboration, Collection, and Customization—all within a motivational context of competitive gameplay. We set out to make sticky social games built upon a delicious creamy center of pure enjoyment. We get excited by new ideas, concepts, approaches, and models. Except the stupid ones.