Reactrix Systems Overview
Reactrix is a breakthrough visual display system that responds to people instantly and in real-time with dramatic visual effects and entertaining gameplay, to deliver an engaging experience people not only remember, but seek out. For advertisers, Reactrix is an advertising breakthrough that draws people into the displays to direct the ad with their body movements, literally immersing themselves...More»
Reactrix is a breakthrough visual display system that responds to people instantly and in real-time with dramatic visual effects and entertaining gameplay, to deliver an engaging experience people not only remember, but seek out. For advertisers, Reactrix is an advertising breakthrough that draws people into the displays to direct the ad with their body movements, literally immersing themselves in the message, close to the point of purchase. In entertainment and special attraction venues, Reactrix provides a full-body reactive environment for a captivating and fun experience.«Less
Key People
Management
- Dan McCammon, Vice President
- Matt Bell, Chief Scientist
- Michael Ribero, CEO
- Michael Harshfield, VP Customer Care
- Mike Gannon, VP Sales
- Lauren de la Fuente, VP Brand Solutions & Marketing
- Brian Fitzgerald, VP Operations
- Bruce Bower, Chief Strategy Officer
- Jon Freidberg, Chief Strategy Officer
- J. Bardwick, CFO
- Susan Danaher, President of Sales & Marketing
- Archie Chattha, VP Marketing
- Curtis Cole, VP Engineering
- Jim Bell, SVP Sales Development & Operations
- Kimber Sterling, VP Business Development
- Donna Lekosky, Controller
- Bob Plummer, VP IT & Network Operations
- Raymond Suarez, SVP Operations
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 02/15/2007 | Series D | 45M | Unknown |
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Reactrix shutters — but interactive ads are still coming to a floor near you
Dec 11, 2008 - 0 comments
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