Responsys Overview

Responsys is the first company to deliver a hosted, integrated suite of analytic and e-mail campaign applications for managing online customer profiles, optimizing customer interactions and measuring performance across online channels — including websites, e-mail, and e-commerce. Responsys has integrated closed-loop web analytics with e-mail response and web purchasing behavior data, enabling...More»

Responsys is the first company to deliver a hosted, integrated suite of analytic and e-mail campaign applications for managing online customer profiles, optimizing customer interactions and measuring performance across online channels — including websites, e-mail, and e-commerce. Responsys has integrated closed-loop web analytics with e-mail response and web purchasing behavior data, enabling precise marketing ROI calculations. The company's hosted platform and domain expertise help direct marketers develop actionable online customer profiles to drive extremely personalized and relevant digital interactions, including the ability to automatically launch and modify e-mail campaigns in real time based on actual customer behaviors.«Less