Responsys is the first company to deliver a hosted, integrated suite of analytic and e-mail campaign applications for managing online customer profiles, optimizing customer interactions and measuring performance across online channels — including websites, e-mail, and e-commerce. Responsys has integrated closed-loop web analytics with e-mail response and web purchasing behavior data, enabling precise marketing ROI calculations. The company’s hosted platform and domain expertise help direct marketers develop actionable online customer profiles to drive extremely personalized and relevant digital interactions, including the ability to automatically launch and modify e-mail campaigns in real time based on actual customer behaviors.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 04/01/03 | Series D | 9.4M | Meritus Ventures., Sequoias Growth Fund, NJTC Venture Fund, Cresendo Ventures, UFG Private Equity, 3i US, TVM Capita | Unknown |
People
Robert Stanley (Managing Director)
Andrew Burford (VP Sales)
Mike Schuh (Board Member)
Antonio Casacuberta (CTO)
Christina West (VP Sales)
Competitors
SilverPOP:
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Silverpop is the… See Company Profile »
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