The original concept behind Rezora was born in early 2007 as a tool for real estate developers to provide marketing materials and sales incentives to agents. In late 2008 we realized that the real value was in providing real estate agents with a tool that would allow them to connect with their clients in a simple yet very measurable way. While we still provide developers the same opportunities as before, our core focus has become assisting agents with utilizing the internet to create deeper relationships with their clients through simple, yet effective marketing tools and success measurement.