Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers.
Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel’s data-driven advertising technology automatically tunes campaigns to an advertiser’s key metrics – whether their objectives are brand-oriented or performance driven.
If you can measure it, Rocket Fuel can optimize it.
The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 09/01/10 | Series B | 10M | Unknown | |
| 04/01/11 | Series C | 6.6M | Unknown | |
| 06/01/12 | Other | 50M | Unknown |