SaveWave was founded in June 2010 and manages Upromise, Inc.’s grocery offers, which the company’s veteran team originally launched in 2001. SaveWave is building a platform to enable consumer packaged goods brands and retailers to promote their products and services to all consumers through fully digital promotion, distribution, and rewards fulfillment. In addition to providing Upromise Grocery, a program through which over 12 million members can earn college savings rewards by purchasing participating products in over 27,500 supermarkets and drug stores nationwide, SaveWave is expanding its distribution reach through customized offer syndication with retailers, affinity rewards programs, and media channels. The company is based in Waltham, MA.
(Editor’s note: Jeff Bussgang is a General Partner at Flybridge Capital Partners. This column originally appeared on his blog Seeing… Continue reading 〉