Shidonni is a company focused on educating and entertaining children aged 5 to 12. The company offers both a browser based edutainment virtual world and also unique plush toys which are designed based on a child’s drawing in the virtual world. The Shidonni website is based on a simple but compelling concept: children are able to draw imaginary animals and then watch and play with them as they magically “come to life”. Shidonni is based on a patented set of algorithms which animates drawings and adds behaviors to them. Shidonni’s “One of a Kind” offering provides an opportunity for children or their parents to order a unique, custom made, doll version of the pet they have drawn. This creates a bond between the child and his creation and shows off the child’s creativity while spreading the word about Shidonni.