Online shoppers demand convenience in two ways:

1. They want to research and purchase product on the Web sites of the brands they trust.
2. Whenever possible, they want to get product quickly and locally.

With these two needs in mind, Shopatron developed the Coex Freedom order exchange.

Coex Freedom allows orders placed on the Web sites of branded manufacturers to be matched to the closest stocking retail location, for in-store pickup or shipment. This allows shoppers to purchase directly from their favorite brands, but still to benefit from the convenience and expertise of local retailers.

Shopatron’s mission is to provide the leading eCommerce order exchange. By focusing on delivering convenience to consumers, Shopatron creates significant business value for manufacturers and retailers.


Date Type Amount Investors Valuation
10/01/07 Series B 6M Kern Whelan Capital Unknown