In September of 2008 Shryk changed its name to iThryv to alleviate the difference between name and product.
Shryk, LLC was formed in 2007 by a team of technology and banking entrepreneurs that have all built successful companies in the past. These founders discussed the fact that there is clearly a hole in the market where kids and banking are concerned. Millions of children and young adults have savings and checking accounts, but none of the institutions they interact with offer them an online ability to manage these accounts and at the same time, learn about handling money. In addition, Banks and Credit Unions really do not make money offering these small accounts because of the service costs involved. We realized it would be very expensive for any one institution to build a robust online platform to provide this service. So we are dedicated to providing a world-class platform to both serve financial institutions with a great new product, and help parents and children learn.