SinglePlatform was launched in January 2010 by the CEO, Wiley Cerilli. Prior to SinglePlatform, Cerilli was a founding partner and EVP of SeamlessWeb for ten years. There he led sales, marketing, and business development for the #4 fastest growing private company in the US by Inc. Magazine.
Wiley recognized that most local businesses are not able to market their storefronts online, especially when consumers are researching local products and services. This happens because local businesses do not have enough time and resources to manage the ever-changing landscape of online publishers, review sites, city guides, and mobile applications. SinglePlatform is focused on bridging this gap and helping local businesses get discovered.