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SoftCoin Overview
SoftCoin is the leading provider of Brand Relationship Management (BRM) solutions for consumer packaged goods and other consumer-focused industries. SoftCoin's BrandConnect™ technology platform and professional service solutions enable brands to grow profitable share and volume quickly and efficiently by driving offline purchases, building brand loyalty, enhancing brand equity and delivering...More»
SoftCoin is the leading provider of Brand Relationship Management (BRM) solutions for consumer packaged goods and other consumer-focused industries. SoftCoin's BrandConnect™ technology platform and professional service solutions enable brands to grow profitable share and volume quickly and efficiently by driving offline purchases, building brand loyalty, enhancing brand equity and delivering actionable consumer insights. SoftCoin technology has powered promotions for multiple brands at major Fortune 500 companies including Nestlé, Inc., Welch's Food Company, and Frito-Lay Corporation, among others. SoftCoin partners include leading online retailers and premier marketing services companies.«Less
Key People
Management
- Cassie Davis, Director of Creative Services
- Renee Camplese, Director of Business Development
- Franklyn Farace, Director of Business Development
- Richard Masters, VP Marketing
- Juan Velten, VP Corporate Development
- Robert Drescher, President/CEO
- Cheryl Black, COO
- Susan Baranovsky, Director of Business Development
- Ed Bank, VP Engineering
- Todd Wullenweber, VP Business Development
- Tim Ruppert, President
- Scott Seethaler, Director of Finance/Controller
- John Stacey, VP Sales
- Mike Comb, Director of Engineering
- Sandi Lomeli-Rose, Director of Client Services
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 11/01/2003 | Series C | 3M | Unknown |
Products
| Name: | SoftCoin BrandConnect |
| Product URL: | http://corp.softcoin.com/technology.php |
| Description: | SoftCoin’s proprietary technology system — Softcoin BrandConnect™ — has powered hundreds of interactive programs of all shapes and sizes. Developed over the course of seven years and through at $20MM capital investment, SoftCoin BrandConnect™ is the “secret ingredient” that allows companies to deliver leading edge marketing programs effectively, efficiently and with a high degree of precision. |
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Online-marketing company said to tarnish Facebook investor's portfolio [SoftCoin]
Jul 23, 2008 - 0 comments
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