What is Sometrics?

Sometrics helps publishers monetize and market free-to-play online games and interactive entertainment with the industry’s most advanced offer solution, payment manager and consumer destination site.

The Sometrics Solution

Sometrics offers a one-stop shop for Game Publishers; offering everything from a vast inventory of offers to generate revenue, to an optimization platform to maximize conversions, to access of marketing channels for acquiring new users.

The result? Through Sometrics powerful analytics capabilities, developers are able to view and analyze all activity to see which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue. With the recent launch of GameCoins.com, Sometrics is able to take it one step further, helping game publishers acquire and grow user base through additional marketing channels.

Financials

Date Type Amount Investors Valuation
05/01/08 Series A 2M Sherpa Partners Unknown
10/01/09 Series B 4M Unknown

People

Beau Laskey (Board Member)

Ian Swanson (Co-Founder & CEO)

Joseph Hsieh (Co-Founder & COO)

Matt Gray (Co-Founder & CTO)

Richard Wolpert (Board Member)

View more details about all 7 people at Sometrics

Competitors

Paymentwall Inc.: Paymentwall is the next generation global payments platform for Digital Goods & Virtual Currency in Social,… See Company Profile »
Matomy: MATOMY is a leading provider of alternative payment solutions for social network applications, online and freemium… See Company Profile »
Offerpal Media: Offerpal Media, Inc. was founded in June, 2007 by serial entrepreneurs, and is backed by top… See Company Profile »
peerFluence: peerFluence is a social media advertising company. The Company was established in 2007 and is headquartered… See Company Profile »
Lookery: Lookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate Lookery once provided demographic… See Company Profile »

View more details about all 9 competitors

News

Amex throws $100M at its biggest problem: suiting up for the digital revolution

November 8, 2011 3:15 pm

American Express has just earmarked a $100 million fund to “identify and develop innovative technologies that will help… accelerate the… Continue reading ⟩

How Groupon’s accounting changes hide what’s really going on at the company

November 3, 2011 2:00 pm

I have long criticized Groupon’s accounting practices. As someone who has watched the company closely since the it first filed… Continue reading ⟩

Amex plays virtual-currency-catchup by acquiring Sometrics

September 20, 2011 5:13 pm

American Express (Amex) announced today it has acquired virtual currency company Sometrics, for $30 million, according to Tech Crunch. Sometrics, with… Continue reading ⟩