Specific Media is the 4th largest ad network by audience reach according to comscore. It follows AOL’s advertising.com, Yahoo and ValueClick. The company was founded before the bubble and has survived as one of the largest networks not to go public.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 06/01/06 | Series A | 10M | Aberdare Ventures | Unknown |
| 11/01/07 | Series B | 100M | Care Capital | Unknown |
People
Brian Burdick (SVP Engineering)
Jon Scholz (Board member)
Chris Vanderhook (Co-Founder, COO)
Russell Vanderhook (Co-Founder, SVP)
Roy E. Luna (CFO)
Competitors
Demdex:
Demdex provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the… See Company Profile »
Rocket Fuel:
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides… See Company Profile »
Admixture:
Admixture is the leading website representation company and online ad network for ethnic and lifestyle demographics.… See Company Profile »
Fubra:
In July 2007, a few people at Fubra noticed that the new 2012 Olympic logo design… See Company Profile »
Motive Interactive Inc:
Motive Interactive (www.motiveinteractive.com) EST 2003 is a technology-driven performance marketing firm that represents brands in all… See Company Profile »
News
Big media is helping social curation startup Mass Relevance grow like gangbusters
May 16, 2013 1:32 pm
Over the last few years, media companies and brands have turned to Mass Relevance’s social curating platform for plenty of… Continue reading ⟩
Echo’s new DiscussIt app simplifies moderation for big media companies
May 3, 2013 4:04 pm
It’s a bit of an understatement to say that moderation duties are cumbersome for large media companies with fan feedback… Continue reading ⟩
Get ready for more media hacks, Twitter warns
April 30, 2013 11:18 pm
It seems even Twitter is a little shaken up about the recent rash of major media account hacks. The company… Continue reading ⟩